Innovative and amazing treatment for instant lifting effect, shine and softness that gives results from the first application. Years of brushing, coloring, styling, ironing and daily drying can leave a toll on your hair. As we age, the scalp lacks the production of keratin, which is a basic protein necessary for the health of the scalp. After years of exposing the hair to the sun without any protection, with daily treatment, the hair loses its integrity, so any additional treatment leaves damage to the hair structure. BTXCURE concentrate has a strong and targeted effect on porous parts of the hair, providing intensive hydration and complementing all damage, from the first use. BTXCURE is great for every hair type: curly, straight, thick, thin, gray, blonde, but also any other type that can come to mind!