About Us

MASHAREL® PROFESSIONAL pushes the boundaries of product use, providing results of high performance, expertise and timeless beauty.

Each product contains an exclusive combination of ingredients to achieve perfect results. Our products are based on the principle that healthy hair starts from the scalp itself. Therefore, we are committed to formulating products with the purest and most naturally available ingredients (such as immortelle collected from the shores of the Adriatic), which is why our product lines do not contain parabens, sulfates or preservatives.

About Us

MASHAREL® PROFESSIONAL pushes the boundaries of product use, providing results of high performance, expertise and timeless beauty.

Each product contains an exclusive combination of ingredients to achieve perfect results. Our products are based on the principle that healthy hair starts from the scalp itself. Therefore, we are committed to formulating products with the purest and most naturally available ingredients (such as immortelle collected from the shores of the Adriatic), which is why our product lines do not contain parabens, sulfates or preservatives.

Social Media

Are you sharing the amazing transformations you’ve achieved using our innovative Masharel®BTXCURE treatment on social media? Daily announcements of your successful transformations on social networks will help you attract clients to your salon, and you will also encourage greater demand for your services.

Supply is the main factor

If you have a sufficient supply of products in the salon, you are always ready for potential clients to whom you can offer Masharel®BTXCURE treatments and coloring services. Don’t let your client go to the competition because you don’t have enough products. Treatments, for example, can be an impulsive and spontaneous service, but also a guarantee of your clients’ satisfaction until their next appointment.

Primary service

For successful marketing, it is recommended to display Masharel®BTXCURE visuals with advertising messages in as many locations as possible where you expect contact with potential clients (website, reception, workspace, social networks, etc.). If you need visual material, contact us to provide you with digital photos and material for social networks.

Motivate your team

If you have recently added a new Masharel®BTXCURE hair treatment to your salon’s offer, you need to promote it effectively to attract new and retain existing clients. In addition to setting up visuals, encourage your team to actively promote and sell the new service to new and existing clients, thereby ensuring constant growth of your income.

Hair

Years of coloring, styling, ironing and blow-drying can leave hair damaged and dry, and the scalp loses its fullness and elasticity. In combination with long-term exposure to chlorine, sun and pollution, it can cause the loss of the integrity of your hair. Over time, your body produces less keratin, which is the basic protein necessary for hair health. Just like skin, your hair also loses its fullness and elasticity as you age.

That’s why there is Masharel®BTXCURE, a line of innovative products for the revitalization and regeneration of damaged hair and scalp. This innovative treatment gives hair fullness, shine and softness from the very first application.

Main ingredients

The Masharel®BTXCURE line of hair care products is suitable for all types of hair and scalp.

Our products do not contain paraben, sulfate (SLS / SLES) and polyacrylamide.

In combination with collagen and immortelle extract, they give the best results from the very first application.

New generation

Masharel®BTXCURE pushes the boundaries of product use, providing results of high performance, expertise and timeless beauty.

Each product contains an exclusive combination of ingredients to achieve the best results.

ANALYSIS

DESIGN

INOVATION

EDUCATION

FAQ

BTXCURE Hair treatment

What is BTXCURE Collagen botox treatment?

Innovative and effective treatment for an immediate lifting effect, intense shine and softness that gives results already after the first application. BTXCURE natural collagen and keratin concentrate has a strong targeted effect on the porous parts of the hair and hydration, and the hair appears much less damaged already after the first use.

BTXCURE concentrate has a strong and targeted effect on porous and damaged parts of the hair, and with the help of amino acids and collagen, it provides intensive hydration and prevents the appearance of gray hair, and with keratin ingredients, it thickens and replenishes hair fiber follicles from the very first use.

Already after the first application, your hair will immediately look fuller, healthier and smoother.

BTXCURE does not contain paraben, sulfate (SLS / SLES) or polyacrylamide. Suitable for all hair types. Ideal for smoothing split ends, instant volume and shine. Although BTXCURE does not contain botulinum toxin, clients often refer to it as “Botox for hair” because of its amazing ability to reduce hair breakage, leaving hair smooth and blow-dry free.

Dermatologists and hair experts say:
“BTXCURE concentrate has a strong and targeted effect on the porous parts of the hair, providing intensive hydration and removing all damage from the very first use.”

Thanks to its Color-Capture properties, BTXCURE is the ideal treatment after every coloring. The period of effectiveness of the treatment is 5-6 washes, but the treatment can be repeated more often, depending on the need.

Search for your local Masharel BTXCURE Professional salon using our salon locator and put yourself in the hands of your professional hairdresser using our innovative services, treatments and hair products.

Immortelle hair dye

What are the side effects of using hair dyes?

With proper professional use, our colours do not damage the natural integrity of the hair, and thus there are no side effects. With its nourishing ingredients of immortelle extract, shea butter and moringa oil, they achieve perfect results, permanent and long-lasting colour and shiny hair.

With proper professional hairdressing use, hair colouring is a pleasant process that improves microcirculation and detoxification of the scalp, hair elasticity and softness, hydration, and prevents the appearance of gray hair (anti-aging effect).

It is a long-lasting colour that covers up to 100% of gray hairs for colouring results that exceed all expectations.

Washing hair after colouring or bleaching is a necessary part of the procedure that completes the colouring process in order to achieve more permanent and shiny results. Masharel Detox treatment shampoo is ideal for detoxification and thorough cleaning of product residues, but it is also excellent as a post-colour shampoo for removing metal particles deposited in the hair due to external influences.

The characteristics of our colours are the longevity and stability of the shade, a bright shine in the hair for weeks of treatment.